Instagram Marketing: A Quick Guide
To get started on Instagram, follow these steps:
1. Open an Instagram account as a Business or Creator. A Business or Creator account provides you with additional insights, analytics, the ability to advertise, and special profile benefits (such as contact info).
2. Make sure your profile is up to snuff. Take the necessary steps to optimize your profile so that people can easily find you in search and learn about your company by looking at it.
Use a profile picture that is easily identifiable.
Acquire a searchable username and name
Select the appropriate category for your company.
Create an interesting, descriptive bio.
Include your website contact details.
3. Choose which hashtags to use for your posts. Hashtags aid in categorizing your content. Each post can contain up to 30 hashtags. Choose at least one relevant hashtag to help users find your company.
4. Become acquainted with the various types of Instagram posts. On Instagram, you can share content and engage your audience in a variety of ways:
Grid. Photos and videos from your profile are displayed in your grid. Captions for your posts can be up to 2,200 characters long. Keep in mind that your caption's first two lines will appear before a "Read More" prompt. With this in mind, write the first two lines to be engaging or to pique the reader's interest.
Stories. Stories are photos or videos that vanish after 24 hours unless you add them to your profile highlights. You can post more frequently. More behind the scenes action.
IGTV. Vertical, longer-form videos can be posted to Instagram's IGTV platform. These IGTV videos can also be seen on your grid and in your stories.
Reels. Instagram Reels are vertical video clips that last 15-30 seconds and can be shared on your stories as well. These are an excellent way to keep your current audience interested.
Types of Instagram content to post:
1. Behind-the-scenes. Share content that takes your followers behind the scenes of your business.
2. Motivational. Curate shareable, inspirational quotes that are consistent with your brand's values and appeal to your target audience. Brand the quote graphics you post on social media with your company's logo!
3. Tutorial. Tutorials and how-tos assist your customers in resolving specific issues. Tutorials are excellent examples of targeted marketing because you know that prospects who visit a tutorial are looking for a solution to a specific problem.
4. Video. You can add video to Instagram in a variety of ways, including Instagram stories, 60-second grid videos, 15-30 second reels, and IGTV.
5. User-Generated Content (UGC) (UGC). Sharing posts from your followers (UGC) can be a great way to engage with those followers, build a relationship with them, and easily fill your content schedule!
6. Testimonials and case studies. Real-life stories are used in this type of content to educate followers about your product or service. You can demonstrate your understanding of customer pain points by using real customer stories.
7. Storytelling. This type of content tells the story of your company. Despite the fact that it is a story, there should be a lesson here. Content that tells a story raises awareness and engages potential customers.
By balancing these types of content, you can achieve a variety of objectives, including expanding your reach, connecting with your customers, and informing them about your company.
Overall, using visuals humanizes your company on Instagram.
There are numerous ways to expand your reach and market on Instagram. It's a dynamic platform that allows you to connect with viewers and humanize your brand in a variety of ways!