Every company wants to re-engage website visitors who did not convert the first time they came to their site. Businesses use re-targeting, also known as re-marketing, to re-attract bounced traffic after it has left their site. So, what is re-targeting, and why is it so important? Re-targeting is a type of online advertising that targets website visitors who have left without converting. This is accomplished through the use of cookie-based technology, which allows the tool to track and keep previous site visitors in mind.
What is Re-targeting so important?
Re-targeting can serve as a digital reminder to potential customers of their desire to purchase from your website, hopefully enticing them to return to complete the transaction.
Re-targeting can be a powerful tool for increasing brand awareness in the digital marketplace and keeping your company at the top of consumers' minds.
Re-targeting allows you to target clients who you already know are interested in your advertisements. This results in a much higher ROI.
Re-targeting is an important component of a comprehensive marketing strategy that includes AdWords, content marketing, and targeted display.
Re-targeting has evolved to include a number of new and sophisticated options; it can now filter, modify, and personalize its performance to tailor each ad based on the visitors' browsing behaviors.
There are different ways that companies can use re-targeting and like many advertising tools, it has its risks and pitfalls. But don’t worry, Action Digital’s team of experts can help you with all your re-targeting needs, so get in touch with us today to start targeting those non converting visitors now.